EXECUTIVE SUMMARY
Monamedia is the AdTech born in Monaco that turns real attention into measurable, verified value, shared between brands, users, and the local economy.
Born in Monaco. Built for the world.
EXPLORE THE DOSSIER
SECTIONS 1 & 2
Monamedia is the world's first platform to turn human attention into measurable, verified value. Through theFIVE™, every advertiser receives five guaranteed and verified outcomes: attention watched, website visit, ad rating, website rating, and real SEO traffic. Traditional advertising guarantees nothing of the kind.
The global ad industry has never been bigger, and the attention it actually captures has never been smaller. In 2025, $1.14 trillion was invested in advertising worldwide.
theFIVE™ guarantees five verified outcomes per user reached:
An equivalent system bought separately would cost €150,000–€300,000 for 10,000 impacts. Monamedia offers it for roughly €3,000, about 1% of the usual cost.
2.3 · Vision & mission
We believe the future of digital should not only perform better. It has to be better balanced: more transparency for the user, more value for the advertiser, more impact for the ecosystems that keep this economy alive.
We do not want to build just another advertising platform. We want to propose a new way of exchanging value in the digital age.
Born in Monaco.
Built for the World.
Commitment 01 / 05
SECTIONS 3 & 4
Reference scenario, net of tax (Luxembourg standard VAT: 17%). A single 10-second ad generates €0.30 net Territory Revenue. Here is exactly where each euro goes:
Every batch of 10,000 verified 10-second ad plays is about €3,000 of Territory Revenue: ~€300 Monaco license fee (10%) and ~€1,017 licensee base revenue (33.9%). If the licensee is active, it also captures the 20% sales commission (~€600).
On each ad, the user is due €0.10 and the referrer €0.02, amounts including tax. Luxembourg VAT is 17%. If the person has no VAT number, that 17% is withheld: the user receives about €0.085 net, the referrer about €0.017 net. The licensee's share (33.9% or 53.9%) and the Monaco fee (10%) do not change.
The Luxembourg Master Licensee also earns a 2% service fee on every user payout/withdrawal, plus revenue from an optional Premium “points acceleration” subscription at €9.99/month. Both are counted in Territory Revenue and subject to the same 10% Monaco license fee before being added to the licensee's take.
SECTIONS 5 & 6
The Master License grants exclusive rights to operate the Monamedia brand, technology and business model across the entire Grand Duchy of Luxembourg.
Luxembourg's advertising market is compact, concentrated, and still largely anchored in traditional media, while global advertising spend has already shifted to digital. In 2025, the Espace Pub / Nielsen audit recorded €128.2 million of gross commercial advertising investment in Grand Duchy media, excluding social networks. Print, outdoor and radio still account for the bulk of that spend. This is the space in which theFIVE™ is positioned: verifiable, local digital advertising that neither a newspaper page nor a Meta banner can substantiate.
The user territory is the Grand Duchy: 691,000 residents. Cross-border workers residing in France, Belgium or Germany remain within their own licensee's territory. This license confers exclusivity in Luxembourg. It does not extend to the Greater Region.
Commercial development in Luxembourg is relationship-driven, rather than dependent on programmatic scale. Retail (Cactus, Lidl), banks (Spuerkeess and the financial centre), telecommunications (POST) and EU institutions form a concentrated, solvent pool, accustomed to defending advertising spend before a board. This dossier does not claim these organisations as existing clients. It records that they are identifiable.
Worldwide digital share of total media ad spend (eMarketer, Worldwide Ad Spending Forecast, various years): 43.5% (2018), roughly 50% (2020), roughly 66% (2022), and more than 75% for the first time in 2025. Luxembourg internet share of the audited pige: 8.96% in 2018 (Espace Pub / Nielsen Ad'Report 2018) and 13.3% in 2020 (Nielsen MediaXim pige of €128m). Comparable Luxembourg digital shares for 2022 and 2025 are not published; the 2025 Espace Pub / Nielsen audit still excludes social networks. The two series do not share the same perimeter. The chart shows the gap.
This one-time fee covers territorial exclusivity, access to the technology and the brand, and launch support. It does not include ongoing local operating costs (marketing, sales team, and similar), which remain the licensee's responsibility. At Luxembourg's scale, €50,000 is an exclusive-territory entry fee, sized to the market.
In active mode, the breakeven threshold on the €50,000 entry fee stands at approximately €92,800 of Territory Revenue: roughly 31 EventPacks at €3,000, or about 0.07% of the 2025 audited market. The fee is not a commercial discount. It is calibrated to the actual scale of the territory.
Monaco HQ collects a 10.0% Master License Fee, a global royalty covering brand, technology, support and global structure. The remainder, 33.9% of Territory Revenue, goes to the Luxembourg Master Licensee as base revenue, received even if passive (i.e. sales handled by an independent commercial network). In passive mode, the 20% sales commission is paid to whichever independent commercial network actually closes the sale; that network is agreed at signature and is not named in this dossier. If the licensee is active (running its own local sales force instead of paying an independent network), it additionally captures the 20.0% sales commission. A fully active licensee can receive up to 53.9% of Territory Revenue. The remaining balance, roughly 46.1% passive or 26.1% active, goes to user rewards, Watch2Help, and referral rewards, paid directly to the community and foundations regardless of licensee status.
SECTIONS 7 & 8
Estimate licensee revenue and license-fee recovery at any Territory Revenue level. These simulations are illustrative only; see the disclaimer below.
| Territory Revenue | Passive Licensee (33.9%) | Active Licensee (53.9%) |
|---|---|---|
| €50,000 | €16,950 | €26,950 |
| €100,000 | €33,900 | €53,900 |
| €150,000 | €50,850 | €80,850 |
| €200,000 | €67,800 | €107,800 |
| €300,000 | €101,700 | €161,700 |
| €500,000 | €169,500 | €269,500 |
| €1,000,000 | €339,000 | €539,000 |
| €1,500,000 | €508,500 | €808,500 |
An active licensee generating €100,000 in Territory Revenue receives €53,900 (53.9%), covering the entire €50,000 initial investment with a small surplus.
Breakeven Territory Revenue needed: passive-only (33.9%) ≈ €147,500; active (53.9%) ≈ €92,800. An active licensee reaches breakeven with nearly 37% less Territory Revenue than a passive one.
These simulations are illustrative only, not a revenue guarantee or contractual projection. Actual Territory Revenue depends on the licensee's commercial execution.
Reference price list (Monaco origin), adaptable in Luxembourg. Figures below are indicative floors for the advertiser, not a mandated grid. The licensee sets local prices. All packs include at no extra cost to the advertiser: dedicated account manager, real-time dashboard, monthly proof-of-performance reports, Attention Store access, and the anti-fraud engine.
The €0.30 net per-ad reference rate may rise to as much as €0.50 net depending on demand, maturity, and local conditions. This would proportionally raise Territory Revenue and licensee revenue without changing the split rates (10% / 33.9% / +20%).
SECTIONS 9 & 10
A graduated framework, not an all-or-nothing termination risk: underperformance never means losing the contract outright; only exclusivity status shifts, always with advance notice and a real path to recover. The four bands are percentages of the Territory Revenue target agreed in the license agreement.
The performance clock auto-extends day-for-day for delays outside the licensee's control: Monamedia-caused platform downtime, SLA-covered periods, retroactive reporting adjustments, or Force Majeure. The licensee is never penalized for a shortfall it didn't cause.
THE LUXEMBOURG TERRITORY IN SHORT
While reading this dossier, you have generated 0 seconds of verified attention, worth €0.00 under theFIVE™'s own mechanic: a 10-second ad pays exactly €0.01 of gross user reward per second watched. That is the whole model, live, right now.
PRODUCT DEMO
Attention becomes a shared value.
For the user: attention rewarded. For the business: attention proven.
Five proofs, bundled into a single campaign.
For €1,000 invested, here is what actually survives to the end.
Choose a section below: these are the real screens, live in production in Monaco. This license covers the Grand Duchy only.
With Monamedia Business, manage your activity from your phone or your computer: campaigns, performance and the Attention Store, all in one interface.
PRODUCT 1 · MOBILE
Monamedia Business
Choose a section on the left: the screen shows the app exactly as it is, with its own navigation.
PRODUCT 2 · DESKTOP
Advertiser dashboard
Three views, browse below.
| Metric | Value |
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